Do the Raisin Flip!
In the 80s, a well-bronzed skin was the aim of every summer. I remember when the California Raisins made an appearance, partly because they were goofy, and partly because in one ad they are all sun-bathing and do this synchronized flip to sun their other sides. My husband remembers them because he collected the Raisins (but he’ll deny it if anyone asks).
In 1987 the advertising world was taken by surprise with the popularity of a group of animated singing raisins who pushed the goodness of sweet, juicy California raisins. Their trademark song “I Heard It Through The Grapevine,” (a Marvin Gaye classic) boosted raisin sales and instigated a rash of spin-off products such as T-shirts, small rubber figurines, etc. (excerpted from TV Acres)
If you missed this cultural phenomenon, you can acquire a copy of the movie California Raisins - Meet the Raisins.